S.W.O.T Analysis

Greater Profits - In the Palm of Your Hand

Having the complete strategic picture of what your strengths and weaknesses are, along with how they map to the opportunities and threats in the market is absolutely vital for organizational success.

The IMX Automated SWOT analysis is designed to deliver that awareness and understanding. SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture. It involves specifying the objective and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

Created by Albert Humphrey at Stanford University in the 1960’s, a SWOT analysis is a vital key to creating a strategic plan that ensures your company will: USE each strength, STOP each weakness, EXPLOIT each opportunity and DEFEND against each threat.

Grow Your Co is a full service consulting firm for small to medium sized businesses that specializes in helping companies identify, understand and maximize all of their tangible and intangible assets to drive greater performance and create more wealth for the company.

S.W.O.T. Analysis Example


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